Personal. Simple. Local. The Way Insurance Should Be.
A few years ago I was in a car accident…
There I was sitting on hold—again—trying to get answers about my claim, listening to the world’s worst hold music.
Forty-three minutes into the call, I’d already been transferred twice, repeated my policy as many times, and re-explained what happened to three different people who had never heard my story before.
When I finally reached someone who could help, they asked me to start from the beginning. Again.
That’s when it hit me: “I’m just a claim number them…”
My story didn’t matter. The stress I was carrying didn’t register. The person on the other end of the line was reading from a script, and I was simply the next case in their queue.
I remember thinking, “This can’t be how it’s supposed to work.”
How Did This Happen?
Somewhere along the way, the insurance industry convinced us that that the experience I was having was normal. That efficiency meant automation. That the best experience was the one that never required talking to a human being. That price was all that mattered, and if you wanted “personal service,” you were just being old-fashioned.
Direct carriers spent billions telling us to skip the agent, go straight to them, save fifteen percent or more. And it made sense, didn’t it? Cut out the middleman. Keep costs down…simple math, right?
But here’s what they didn’t tell you: When you go direct, you don’t just lose an agent. You lose the person who knows you, your family, and your situation. You lose someone who will fight for you when things go wrong. You lose the relationship that helps you navigate a tough situation and makes insurance actually work the way it should.
You exchange all of this for never-ending phone tree. An offshore call center. A chatbot that asks for your policy number instead of your name.
And when you really need help—when your basement floods at 3AM, or when you’re standing on the side of the road after an accident, and you’re confused about what to do next, or if you are covered…you have no actual person that cares about you to help.
A Different Path Forward
My background isn’t in insurance. I spent years in hospitality and business leadership, learning that great service isn’t about transactions—it’s about relationships. It’s about knowing someone’s name, understanding their story, and caring about their experience.
After my frustrating claims experience, I realized something: We could do this differently. We could bring the hospitality mindset to the insurance industry. We could prove that personal service isn’t old-fashioned—it’s actually what people have been missing all along.
That’s why we founded Skyline Insurance Group.
What “Personal. Simple. Local. How Insurance Should Be.” Really Means
When we say insurance should be Personal, we mean that YOU are the center of everything. What I want…what my team wants…is irrelevant. We derive personal and professional satisfaction through the act of service. You and your family are the center of our focus, time, and effort.
By Simple, we don’t mean automated. We mean you shouldn’t need a law degree to understand your coverage. We mean when you call with a question, you get a clear answer from someone who knows you—not a maze of menu options. Yes, we have tools that can help you get to resources quickly, but what good is that if you don’t understand what the resources are in the first place?
When we say insurance should be local, we mean the person protecting your family lives in your community. We see the same roads you drive. We know the same neighborhoods. When you need us, we’re here—not in a call center three states away.
And when we say this is how insurance should be, we mean it should feel like a relationship, not a transaction. You should have someone’s direct number. When you call, you should hear a familiar voice. Your story should matter.
The Truth About Trust
The insurance industry has spent decades telling you that relationships don’t matter anymore. That technology has made agents obsolete. That the lowest price is all you should care about.
But here’s what we’ve learned: When something goes wrong—and eventually, something will—price doesn’t matter nearly as much as having someone in your corner that can help right away.
When your teenager gets in their first accident and you’re shaken and worried, do you want to navigate a phone tree and talk to a stranger? Or do you want to call someone who already knows your family, who can walk you through what happens next, who will handle the details so you can focus on making sure your child is okay?
When you’re reviewing your coverage and wondering if you have enough protection, do you want an algorithm to guess at your needs? Or do you want a conversation with someone who understands your life, your assets, your concerns?
Trust isn’t built by software. It’s built by people. Real relationships. Consistent care.
We’re Committed to Changing Your Experience
At Skyline Insurance Group, we’re not trying to disrupt insurance with the latest app or the cheapest rates. No gimmicks…no BS. We’re doing something much more radical: We’re bringing back the human element.
We’re proving that in a world of automation and algorithms, there’s still room—and real value—in people working TOGETHER.
This is our commitment to you:
- When you call, you’ll reach a licensed agent from your community—not a stranger reading from a script
- We’ll take time to understand your unique situation, not just plug you into a standard package
- We’ll stay ahead of your changing needs, not wait until you call us with a problem
- We’ll be your advocate when you need help, not another obstacle between you and getting claims resolved
It Starts Here
If you’re tired of feeling like just another policy number, we’d love to show you what insurance looks like when it’s built on relationships instead of transactions.
We’re not for everyone. If you’re solely focused on finding the absolute lowest price and don’t value having a real person in your corner, we’re probably not the right fit.
But if you’re looking for an insurance partner who knows your name, understands you, and genuinely cares about protecting what matters most to you, then we should talk.
Welcome to Skyline Insurance Group. Welcome to insurance the way it should be: simple, local, and built on the kind of relationships that used to be the foundation of every community.
Personal. Simple. Local. The Way Insurance Should Be.
Ready to experience insurance built on relationships? Visit us at 2820 Oakes Ave, Suite D in Everett, give us a call at 425-789-3157, or stop by skylinecoverage.com to learn more about how we’re different.